September 21, 2026

CubeAPM Targets Global Giants

Indian observability startup CubeAPM builds stack to challenge Datadog and New Relic.
CubeAPM Targets Global Giants

Indian observability startup CubeAPM is expanding its footprint in the enterprise monitoring sector, aiming to challenge established global competitors like Datadog and New Relic with a self-hosted architecture, according to a report by Inc42.

As enterprises generate increasing volumes of telemetry data and face rising infrastructure monitoring costs, CubeAPM is positioning its platform as a cost-efficient alternative. The company targets pricing models and infrastructure efficiency to attract enterprise clients seeking to lower their observability expenditures.

CubeAPM was founded by Vineet Chirania, previously associated with Trainman, and Vijay Aggarwal, former chief technology officer of BharatPe. According to the data cited by Inc42, the startup currently serves 50 enterprise customers, records $1.5 million in annual recurring revenue, and has maintained profitability since its inception.

The enterprise software landscape continues to see growing demand for efficient infrastructure management tools as organizations scale their digital and artificial intelligence workloads, driving the need for scalable telemetry collection and analysis platforms.

Based on reporting by inc42.com.

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